Mar 16, 2012
Do you use social media sites for your job search? Believe it or not most hiring managers are now investigating job applicants through these sites. They look on your personal pages on Facebook, Twitter and even MySpace. Frankly, most employers today think that they can make sensible decisions by viewing on how an applicant builds his or her online brand.
The effect of social networking sites on a job search is getting more obvious. As such, more people make their social media profiles entirely for raising their career opportunities. Sites such as LinkedIn however are purely for career related information whereas Facebook and Twitter can be exploited for both personal and professional use.
Unluckily, as of now, only few people have been making advantages of social media such as Facebook in their job hunt. However, this is quite the reason why you should make social media as your job hunt ally. You have more edge if you do so. So, how can you contemplate your strengths and not your weaknesses on these sites? And how can you ensure that the employers watching your pages would be excited to meet you and employ you?
- Know what Your Potential Employers Want! This is a basic step in using social media as your job search ally. Let’s consider it this way: a customer is lusting for an apple. If you want to pull in his attention, you should give him an apple instead of an orange. Know what your likely employers want to find and read. Upload a photo that gives out positive vibes. Furthermore, make your online photo albums admirable to hiring managers.
- Use keywords to Your Advantage. Honestly speaking, you can only increase your rank on searches if you use the right keywords that your prospective employers are applying to hunt for applicants. Aside from this, also identify keywords that will help you reflect your strengths and skills. Use them to your full advantage. For example, project management, strategic planning, budget control, and so on. However, do not forget to set yourself apart from other job candidates.
- Avoid Negative Contents. Typically, social media sites allow users to change their privacy settings. For purely personal pages, modify your settings so that your friends are the only ones who can watch and read them. Yet, if you want to make a page public, you should eliminate the negative messages that could damage your job search. Tip: be conservative.
- Simplify Your Pages. Content is more important than your page’s graphic layout, unless you are a visual artist. In some social media sites, layouts can cause visual jumbles. Furthermore, too heavy layouts can step-up uploading time, which is not good on your part. So, dispatch unnecessary and distracting graphics.
- Update Your Profile As Much As You Can. The more updated your profile is, the better. This includes updating your profile photo, and revising your description as much as possible. Make recruiters and your online contacts know that you are available for new opportunities. Evaluate what prospective employers presently are seeking and draw the necessary changes.
By Landon Long